A successful Internet marketing strategy is just like building anything. It is critical that you start with a solid foundation and a good understanding of how an effective Internet marketing campaign works.
That foundation comes from understanding three basics of Internet marketing:
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
However, simply because you know what each facet does for your website, this isn’t enough to ensure your marketing strategy is going to work. Applying even well-established marketing techniques incorrectly can hurt your rankings, which means in order to maximize the benefits, you also need to understand the shortcomings.
Search Engine Optimization
When people think of marketing and the search engines, SEO, or search engine optimization, is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a matter of time. Since 95 percent of people who use search engines click on a page that appears on the first page results for the major platforms, such Google, Yahoo, or Bing, you can see why search rank is a huge deal to your business.
Building a solid SEO strategy consists primarily of selecting relevant keywords, and providing valuable content that is related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page, but the search engines quickly discovered that keywords could be easily manipulated.
A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
It is important that your SEO includes the following:
- Relevant keywords.
- Valuable and meaningful content that is shared.
- A website that loads quickly and is user-friendly.
- Images and content.
An effective SEO campaign requires dedication and work. If you feel that you need help, be sure to contact a professional firm that specializes in SEO and web design, like Windy City Web Designs. Contact us for more information today!